Squier is known as a sub-brand of Fender, specializing in producing quality guitars at an affordable price.

The history of the Squier brand.

The VC Squier Company was founded in 1890 by Victor Carroll Squier in Battle Creek, Michigan, USA. Squier originally produced strings for violins, banjos and guitars. In 1965, this company was acquired by Fender.

In the early 80's Japan appeared replicas of vintage Fender guitars at a much cheaper price than genuine Fender made in the US. In response to piracy, Fender built a factory in Japan in March 1982 and tasked Squier to produce high-quality Vintage models at low prices to compete with the originals. Vintage stars made by Japanese people.

In late 1983, as well as in Europe and Japan, Fender decided to bring Squier to the US to compete with model theft in the domestic market.

In order to stand out without directly competing with domestic Fender models, Squier-branded Stratocaster, Telecaster, Precision Bass and Bullet® trees have a 70s character and are introduced as musical instruments. was "authorized" to borrow classic designs from Fender. With the slogan “A brand appeal”, Fender has reborn the Squier brand in the US market.

Typical product lines of the Squier brand.

Affinity Series : This collection was added by Squier in 1996.

Basic Stratocaster, Telecaster, and Precision Bass guitars come in simple black, red, and white colors. Plants made in Indonesia have diagonal stripes on their necks while those made in China do not.

Bullet Series : Simple, practical and affordable - it's the Squier Bullet Series.

Designed for beginners and students alike, Squier Stratocaster models are equipped with a classic tremolo system that creates the perfect guitar for the beginner player.

Vintage Modified Series : Squier's Modified Vintage line was introduced in 2004.

Featuring a range of premium functions based on the classic design concept and adding "hot rod" features such as hardware variations, gloss painted necks, new paint colors and pickguards. Modified guitar models include Stratocasters, Telecasters, Jaguars, Jazzmasters, and Mustangs.

Classic Vibe Series : Based on the classic design of Fender.

With a few modern touches of its own, the Classic Vibe adds special features that add great sound, classic beauty and unbeatable value.

Standard Series : Squier starts here.

The Standard Series embodies the classics, pure and simple. The Stratocaster and Telecaster models are elegant with great sound, intuitive interface, easy play, high performance and value.

Deluxe Series : The Squier Deluxe lineup presents classic Fender-style hot-rod models with a traditional vibe, but combined with modern features, feel and value, placing them at leading position in the Squier line.

Artist Series (Squier J Mascis Jazzmaster) : Popular artists inspire new generations of players.

Squier's Artist Series are autographed models from renowned artists who inspire players around the world.

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At the beginning of 2014 Squier expanded into the field of Accoustic Guitars with a line of quality and prestigious low-cost guitar brands.